Elon, Twitter, and the future of social media

There’s no world where nationalists get what they want.

Ben Werdmuller
5 min readApr 16, 2022

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While I don’t think the guy who runs racist factories is necessarily the right person to buy a prominent social media company in order to “save democracy”, he’s right about one thing: if Twitter is to truly be a public square, the algorithm needs to be open sourced.

Over the years, there’s been a lot of chat about algorithms: how they’re designed to keep you on social media sites by filtering your feed for the kind of content that you want to see and interact with, rather than just showing you the reverse chronological list of all content you’ve subscribed to. It’s the mechanism that causes Facebook Pages to have to pay to have their posts actually reach their communities; it creates filter bubbles; it exacerbates power laws that help people with large communities reach even more people.

When we’re talking about algorithms on Twitter, though, the subtext is around the work the company has done on harassment and abuse. Accounts that regularly post hate speech are kicked off the platform, keeping vulnerable communities safer and making interactions on the site less toxic for everybody. To some (hint: their demographics are usually not the ones targeted for violence by these kinds of accounts) these are simply “differences of…

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Ben Werdmuller

Writer: of code, fiction, and strategy. Trying to work for social good.