Innovation depends on inclusion

It’s not a nice-to-have; it’s the key to working well.

Ben Werdmuller
5 min readJun 13, 2024

A few weeks ago I wrote about how solving the challenges facing the news industry requires fundamentally changing newsroom culture. While newsrooms have depended on referrals from social media and search engines to find audiences and make an impact, both of those segments are in flux, and audiences are therefore declining. The only way to succeed is to experiment and try new things — and, therefore, to have a culture where experimentation and trying new things are supported.

While the article was focused on journalism, the same changes are required for any organization to succeed in the face of rapid technological change. Building an open culture of experimentation is just as important for technology and manufacturing companies as it is for news: every organization experiences challenges in the face of major change.

Okay, but how?

Building a great culture is non-negotiable. The question, of course, is how you build it.

There are a few versions of this question to consider. For me, the most interesting are:

  1. How do you build a great culture from scratch in a new organization?
  2. How do you build a great culture in an established organization…

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Ben Werdmuller

Writer: of code, fiction, and strategy. Trying to work for social good.