Startup pitch: Social VIP

A way for organizations to more easily join the fediverse

Ben Werdmuller
3 min readMar 8, 2024

Here’s my pitch for a fediverse product for organizations.

Think of it as WordPress VIP for the fediverse: a way for organizations to safely build a presence on the fediverse while preserving their brand, keeping their employees safe, and measuring their engagement.

We’ve established that the fediverse is large and growing: Threads has around 130M monthly users, Flipboard has 100M, Mastodon has a couple of million, and there’s a very long tail. And the network is growing, with more existing services and new entrants joining all the time. It is the future of the social web.

But the options for organizations to join are not fully aligned with organizations’ needs:

  • Flipboard is a good solution for publications to share articles directly, but not individuals to interact as first-class fediverse citizens.
  • Threads allows anyone to have an independent profile, but there’s no good organizational way to keep track of them all.
  • Mastodon allows you to establish communities, but you need to work with a hosting provider or install it yourself.
  • There’s no really great way to know that a profile really does belong to an organization. For…



Ben Werdmuller

Writer: of code, fiction, and strategy. Trying to work for social good.